Where can I find sports business data and market research?
Answer
We don't have a comprehensive source for sports market research data, but here are a few options that provide some amount of useful information:
- SBRnet provides limited annual statistics for sports trends, including attendance, participation, fan activity, and consumer expenditures.
- Statista is a general-purpose database that covers a broad assortment of topics in business, industry, and market research--sports among them. Try searching for words or phrasing that match your research interest.
- Mintel is a top source for consumer market research reports. Sports-related content is available in several routinely updated reports on marketing to sports fans, sports betting, participation in sports activities, and sporting-events attendance.